was in shock. >> when you take someone new like jason wu, it's a phenomenal careermaker. mrs. obama, she has a magic touch. >> reporter: michelle obama kicked off the inaugural fashion frenzy with this thom browne coat, under this jacquard dress, and a tie, also by browne. >> i wanted to make something that was as strong as her, and the presence she commands. >> reporter: and keeping with her tastes, a j. crew rhinestone belt, and these pumping. but opting for boots. the gloves, pumps and boots so popular, they've been swept off the store shelves. the first daughters, malia sporting this j. crew coat. sasha with a lavender kate spade ensemble. the obama women putting on an inaugural fashion show, from head to toe. >>> and joining us now is eugene smith, senior stylist at the ted gibson salon here in new york city. he's cut beyonce and kerry wattington's hair. and she's given a cut to our volunteer model. before we show the results. tell us what you did. tell us about the style. >> her hair was really long. we had to take a lot off to get the style. like michelle obama's, it's going to be swi